What is the refund policy?

We offer a 14-day refund window for users who have not yet accessed the app. Once you log in and interact with the question bank, your right of withdrawal is waived under digital content consumer protection law. If you have a technical issue, contact hello@theclaritypractice.asia within 14 days. See askbetter.claritypractice.coach/refund for the full policy.

Ask Better — The Coaching Question Bank

Q: Is this a subscription?

No. One-time purchase of USD $97. You pay once and have permanent access, including all future updates and question packs.

See It in Action

Not a question list. Every card includes the question, when to use it, coaching tips, a caution, and follow-up questions — so you always know where to go next.

9:41

Search questions, themes, tips…

What would change in your life if you gave yourself permission to want what you actually want?

Intermediate Evokes Awareness Coaching Mindset

WHEN TO USE

Mid-session, after a client describes what they should do. Opens space to separate inherited expectations from authentic desire.

COACHING TIP

Ask, then stay quiet. Resist filling the silence — the most honest answer often arrives in the second breath.

CAUTION

Can feel destabilising if the client is in active crisis. Ground first; invite later.

FOLLOW UP QUESTIONS 4

Themes

All

Random

Saved

Who It's For

Built for two kinds of coaches

Whether you're still in training or early in your ACC career, the challenge is the same: more range, more depth, more confidence in the room.

Coaches in Training

You know the theory. You freeze in the session.

"I know I should ask an open question — but my mind goes blank when the client pauses."

Ask Better gives you a structured reference you can search mid-prep or mid-reflection. Every question is tagged by ICF competency, coaching moment, and depth — so you're never guessing what fits where.

Early ACC Coaches

You're qualified. But your sessions feel thin.

"I keep going back to the same five questions. I know I'm not going deep enough."

Ask Better expands your range across 11 themes and 10 coaching moments — from opening rapport through action planning to follow-up. Each question comes with follow-up logic built in, so one good question becomes three.

What's Inside

Everything tagged. Everything searchable.

Every question comes with a coaching tip, a caution, what to listen for, and follow-up questions — already written. Not just a list. A reference you'll actually reach for.

ICF Competency Tags

Every question mapped to the 8 ICF core competencies — useful for reflection and CPD evidence.

Coaching Moment

Filter by where you are in the session — Chemistry, Opening, Exploration, Action, Closing, Follow-up, and more.

Depth Levels

Surface, Intermediate, or Deep. Pick the right question for where the client actually is.

Client Situation

11 situations — stuck, avoiding, emotionally activated, intellectualising, at a crossroads, and more.

Tips & Cautions

When to use this question, what to listen for, and what not to do. Built the way a good supervisor would — not just what to ask, but when not to.

Follow-up Logic

When the client answers, you already know where to go next. The drill-down is where the real work happens.

Themes Covered

Life Coaching Career Coaching Executive Coaching Leadership Coaching Relationship Coaching Health & Wellness Financial Coaching Divorce & Transition Parenting Coaching Team Coaching Spiritual Coaching

Sample Questions

The kind of question that changes a session.

A small taste of what's inside — each with a follow-up, a tip, and a caution already written.

Life Coaching · Deep Work

"What would you need to believe about yourself for that to be possible?"

Executive Coaching · Challenge

"What would the version of you that already solved this do differently right now?"

Career Coaching · Exploration

"When you imagine yourself five years from now looking back, what decision will you be glad you made?"

Divorce Coaching · Action

"What is the smallest step you can take this week that would still feel like movement?"

About the Creator

Gary McRae

Coach & Founder, The Clarity Practice · Singapore

The questions in Ask Better weren't written by someone who read a coaching manual. Before this work, I spent years as a detective in London — trained in advanced interviewing techniques, working as a Family Liaison Officer supporting families through sudden loss. Later, I worked in end-of-life care in California. Those roles taught me what a well-timed question can do to a person, and what the wrong one costs.

Today I coach C-suite leaders, founders, and NGO executives across Asia through The Clarity Practice. Ask Better is the tool I built because I kept wishing it existed — and still reach for it now.

Pricing

One price. Permanent access.

No subscription. No renewal. Pay once — use it for your entire coaching career. Less than a single mentor coaching session.

One-Time Purchase

Ask Better — Full Access

$197

$97

USD · One-time · Instant access

Follow-up logic — 2 questions per card, already written
550 coaching questions across 11 themes (1,725 including follow-ups)
Coaching tips, cautions, and "what to listen for" on every card
ICF competency mapping on every question
Filter by moment, depth, situation & theme
Favourites — save questions for session prep
Random question generator
Works on mobile, tablet & desktop
All future updates included

Secure checkout · Instant delivery · Less than a mentor session

Questions? askbetter@claritypractice.coach

"Permanent access" means access for the commercial life of the platform. If we ever retire Ask Better, we'll give existing customers at least 30 days' notice. Full terms →

FAQ

Common questions

Who is Ask Better for?

Coaches working toward their ACC credential and those in the early years of their coaching practice. It's also useful for experienced coaches who want to expand into new coaching niches.

Is this aligned with ICF competencies?

Yes. Every question is tagged to one or more of the 8 ICF core competencies. The filtering system lets you browse by competency, which is useful for reflection and portfolio development.

How do I access the app after purchase?

You'll receive an email with your access link immediately after payment. The app runs in any browser — no download, no installation.

Is this a subscription?

No. One-time purchase of USD $97. Pay once and have permanent access — including all future updates and question packs.

What does "permanent access" mean exactly?

It means access for the commercial life of the Ask Better platform — not a fixed term, not a subscription. If we ever decide to retire the platform, we'll give all existing customers at least 30 days' written notice. Your one-time fee includes all content updates (new questions added to the existing bank). If we ever release a substantially rebuilt version, that may be priced separately — but we'd offer existing customers preferential pricing. Full details in our Terms, section 24.

Can I use this during coaching sessions?

Ask Better is designed for session preparation and post-session reflection — not as an in-session lookup tool. The goal is that you internalise the range and quality of questions over time, not read from a screen while your client is talking.

Who built this?

Ask Better is built by Gary McRae — ACC-credentialed coach and founder of The Clarity Practice, based in Singapore. Before coaching, Gary spent years as a detective in London, including as a Family Liaison Officer working with families through sudden loss, and later in end-of-life care in California. That background shaped a deep understanding of what the right question — at the right moment — actually does. Ask Better is built on that.

Why is the price $97?

Because a single mentor coaching session costs $250–$500. A good question bank is something you use every week of your coaching career — before sessions, during reflection, for CPD. The price reflects that. If you're looking for a PDF of 30 generic questions, there are cheaper options. If you want 1,725 questions with follow-up logic, tips, and cautions built in, this is it.

What is your refund policy?

We offer a 14-day refund window for users who have not yet logged into the app. Once you access the question bank, your right of withdrawal is waived — this is standard for digital content under UK/EU consumer law. If you hit a technical issue that blocks access, email us within 14 days and we'll fix it or refund you. Full refund policy →

Never get stuck
in a session again.

Built for two kinds of coaches

You know the theory. You freeze in the session.

You're qualified. But your sessions feel thin.